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1: Engage a specialist Real Estate agent
Partner with a real estate agent experienced in luxury properties. Their knowledge of the high-end market, network, and tailored marketing strategies can significantly enhance your home’s appeal to the right buyers.
2: Conduct a pre-sale inspection and provide comprehensive documentation
Proactively identify and resolve any maintenance issues before listing your property. Luxury buyers expect a flawless presentation, and even minor imperfections can diminish the perceived value of your home. Ensure your agent has organised a professional building report and obtained a Land Information Memorandum (LIM) to instill confidence in potential buyers and remove barriers to making an offer.
3: Stage the home professionally
Invest in professional staging to highlight your home’s best features. Luxury staging emphasises unique architectural details, high-end finishes, and the lifestyle the property offers. Professionally staged homes can sell for 5-20% more than non-staged homes, as they help buyers envision the property’s full potential.
5: Enhance curb appeal
First impressions matter. Ensure the landscaping is immaculate, the pathways are clean, and the exterior is freshly painted or power-washed. Consider adding tasteful outdoor lighting or seasonal planters to elevate the entrance.
6: Invest in high-quality photography and videography
High-resolution images and professionally shot videos, including drone footage and a combination of day and sunrise or sunset imagery, will capture your home’s unique features. Professionally produced floorplans are also essential for attracting discerning buyers, especially those viewing remotely.
7: Highlight unique features
Showcase the property’s standout features, such as a wine cellar, home theater, infinity pool, or custom-designed elements. These features differentiate your home from others on the market.
8: Focus on lighting
Ensure all lighting fixtures are modern, functional, and in excellent working order. Incorporate a balanced mix of ambient, task, and accent lighting to create a sophisticated and inviting atmosphere. Maximise natural light by thoroughly cleaning windows and keeping blinds open. If window treatments dominate a space, consider replacing them with neutral, understated options to maintain a refined aesthetic.
9: Consider an upgrade of key spaces
Focus on areas that significantly influence buyers, such as the entrance, kitchen, bathrooms, and outdoor living spaces. Minor updates like fresh paint, updated hardware, or new appliances can make a big impact.
10: Create a luxurious atmosphere for viewings
During viewings, create an ambiance that resonates with premium buyers. This could include soft background music, fresh flowers or a designer candle. Make every viewing an experience. By implementing these tips, you can position your luxury property to attract serious buyers and achieve the best possible sale price. A well-prepared home not only commands higher value but also ensures a smoother, faster sale process.
